Writing Link Titles That Actually Get Clicked
What You'll Learn
- Write action-focused titles
- Emphasize benefits over features
- Use emojis strategically
Step 1: Start With a Verb
Action words tell people exactly what to do. They work.
Generic: "New blog post"
Action-focused: "Read my latest guide"
Generic: "Podcast"
Action-focused: "Listen to my new episode"
Top verbs: Watch, Shop, Read, Listen, Join, Download, Get, Try.
Step 2: Focus on Benefits, Not Labels
People don't click on labels. They click on things that help them.
Label: "Newsletter"
Benefit: "Get weekly tips in your inbox"
Label: "Merch store"
Benefit: "Shop exclusive designs"
Ask: What does the visitor get by clicking? Lead with that.
Step 3: Add Urgency or Scarcity
When appropriate, create a reason to click now:
- "Get 20% off (ends Sunday)"
- "Watch before it's gone"
- "Only 3 spots left"
Don't fake it—only use urgency when it's real.
Step 4: Use Emojis (But Not Too Many)
Emojis draw attention and add personality. Use 1 per link, max 2.
- For videos
- For shopping
- For podcasts
- For featured links
- For freebies
Put them at the start of the title for maximum impact.
Step 5: Keep It Short
Aim for 3-6 words. Longer titles get cut off on mobile.
Pro Tips
- Test different titles for the same link—see what gets more clicks
- Update titles to match current promotions
- Avoid ALL CAPS—it feels like yelling